Sponsorship

This parade would not be possible without the generous support of our businesses that are dedicated to improving the quality of life in Oakland and our surrounding communities. Through their generous support, the Comcast Oakland Holiday Parade is becoming a holiday favorite not only in our community, but nationwide.

Thank you to our dedicated and
generous sponsors for their support.

TITLE SPONSOR:

Title Sponsor: Comcast

SANTA's HELPER SPONSORS:

Santa's Helper Sponsors

TOYLAND SPONSOR:

Toyland Sponsor

CHILDREN'S DELIGHT SPONSORS:

Children's Delight Sponsors

FRIENDS OF THE PARADE SPONSORS:

Friends of the Parade Sponsors

MEDIA SPONSORS:

Media Sponsors

The Comcast Oakland Holiday Parade offers a variety of participating levels for sponsors and can include the sponsorship of a beautiful float, high-flying balloon, marching band or specialty unit. Benefits can include;

  • Extensive Consumer Visibility
  • Hospitality Package
  • Community Involvement

Extensive Consumer Visibility

  • National telecast of parade to millions of households throughout North America on PBS affiliates!
  • Up to one-minute television coverage for your float on the national broadcast
  • Tremendous local exposure to nearly 100,000 on street parade spectators
  • World Wide Web Site exposure with a link to your site
  • Major regional press coverage
  • Name included in regional newspapers advertisements
  • Radio coverage by top rated Northern California stations
  • Opportunity to showcase your favorite charitable organization
  • Sponsorship can be tax deductible
  • exposure, exposure, exposure!

Hospitality Package

  • Entrance to the Holiday Parade VIP Reception with prime parade seating near the television stage area
  • Additional event tickets available at a discount, great for entertaining clients or rewarding employees

Community Involvement

  • Celebrate your involvement in the community with style; this is your opportunity to send a message to the community with a uniquely designed float.
  • Be part of Oakland’s largest civic celebration and one of the top parades of its kind in the west.
  • Provide community outreach for your company
  • Experience employee team building as float decorators and float riders

Your partnership and involvement in the parade benefits the Oakland Metropolitan Chamber of Commerce Foundations.

Float sponsorship with the Comcast America's Children's Holiday Parade is your pass to extensive consumer exposure, exclusive perks and excellent community involvement.

These floats will be the feature entries in the parade. Be a part of the fastest growing children’s holiday event in America! Studio Concepts, official float builder of the Comcast America's Children's Holiday Parade, will work with your company on a float design with attention to detail and national quality unlike any other parade in Northern California. Floats are included in some partner levels or can be rented separately plus the cost of a parade corporate entry fee. Studio Concepts is headquartered in Portland, Oregon and has produced award-winning floats for America’s favorite parades including the Tournament of Roses, and is the official builder for the Portland Rose Festival, and Phoenix Fiesta Bowl Parades. These floats make a huge impact for any sponsor and will guarantee great exposure.

Visit the Studio Concepts website at www.studioconcepts.com.

For further sponsorship information, contact:

Joe Haraburda Phone: (510) 874-4810
Email: jharaburda@oaklandchamber.com

Facts & Figures

Date: Saturday, December 4, 2010
Time: 2:00 p.m.
Place: Broadway and 11th Street to 20th Street, to Harrison Street
On Street Viewers: Over 100,000
Television Broadcast: PBS Affiliates across North America, the American Forces Network around the world, KTVU-FOX 2, KICU-IND., KQED-PBS, KTEH-PBS, Comcast Cable and Peralta TV in the San Francisco Bay Area.
Participants: Giant helium balloons
Children’s favorite cartoon and storybook stars
Top marching bands
Creative floats
Great performance groups
..and Santa Claus!


Watch the 2009 10th Annual Parade here:
YouTube Image showing 2009 10th Annual Parade